Farm Frites is looking for: Market Manager Japan

Do you want to play a central role in driving the Farm Frites brand forwards on a global scale? If you enjoy crafting brands and setting the strategy while getting your hands dirty and in on the action then join us for an exciting, new position to be filled in our international trade marketing team. We are looking for a

Market Manager Japan

40 hours per week, Tokyo (Japan)

Farm Frites is continuously working to expand its global position in the food service market. To help realize our growth ambitions, we are looking for an experienced and motivated person to expand our market in Japan.

Your role

In the role of Market Manager Japan you will be focusing on execution and planning the trade marketing activities and marketing tactics for Japan market to achieve branded growth in line with the commercial plan.

What will you be doing:

  • Execute the Trade Marketing plans for Japan to achieve branded growth in line with the commercial plan.
  • Execute channel development programs in selected channels/segments.
  • Run branded Trade Communication campaigns to enhance awareness and top of mind positions within the professional foodservice arena, in line with corporate identity and branded guidelines.
  • Successfully launch new innovative potato products, roll out route-to-market campaigns and sales tools.
  • Develop in-store communication and promotions for brand visibility and support of chained operators in QSR, casual dining and wholesale partners.
  • Working closely with local sales teams and the Global Intelligence manager to provide market insights, consumer studies and intelligence to be shared (by sales) with customers and food professionals.
  • Work closely with sales in developing key-accounts by providing winning sales presentations, in-store promotions and menu development concepts.
  • Support the Sr. Trade Marketeer APAC on cross functional projects.
  • Be the Farm Frites brand ambassador and expert in the potato category.

Your team

As Market Manager you will report to the Sr. Trade Marketer APAC. Together with her and your other trade marketing colleagues in this international team you will be responsible for trade marketing activities for Japan.

Education and skills

  • University degree, preferably Master in the field of Marketing or International Business;
  • Minimum 3 years of relevant (international) work experience in brand management within food and beverages, preferably in a food operator of wholesale environment;
  • Advanced marketing skills and all-round in marketing execution (exhibitions, advertising, online and social media, sales tools, print);
  • Persuasive skills and the ability to sell-in marketing plans to the sales team;
  • Strong social skills to work together within the APAC team, with departments in the head office, the international trade marketers, global marketing team, customers and agencies. Strong team player, ability and eagerness to work with cross-functional teams;
  • Talent for project management, planning and organization;
  • Positive, proactive and result driven attitude with strong communicative skills;
  • You enjoy a good laugh and are passionate about fries and food;
  • Experience with working in an International/European/western company culture is a pre;
  • Excellent language skills, orally and written, in English;
  • Ability to travel 10%-20%.

Are you a Farm Friter?  Then you will recognize yourself in the following:

  • You have a can-do mentality and with everything you do you keep your customer in mind. You prefer a no nonsense environment and make down-to-earth decisions.
  • You are involved and feel responsible for the growth of The Farm and you love to work together with colleagues to achieve the best results. Open and direct communication is a must.
  • You are creative, able to switch quickly and find it OK if a plan changes when an opportunity occurs. We are entrepreneurial and want to keep this spirit!
  • You are result driven and always looking for things that you can improve.
  • You have passion, enthusiasm and knowledge for and in your field of expertise and you are proud of it!

What we offer you

While Farm Frites is a strong global player in the processed potato market it is also a family owned company, founded and headquartered in the Netherlands and with sales offices all over the world. Farm Frites is growing rapidly, which makes it an exciting, enjoyable and dynamic place to work at. Here we offer our employees the opportunity to develop their individual talents and skills and achieve their personal goals.

Be part of building our growth and taking a leading role in our business by joining us.

How to apply

You can apply via the link on the website including a CV and cover letter with your application. For more information, feel free to send an e-mail to our Recruitment Team at


This job is open for external candidates and bring in a friend. In case of suitability internal candidates will be given priority. Please send us your online application via the link on the website including CV and motivation letter. For more information, you can mail our Recruitment Team via

Acquisition on our vacancies is not appreciated.


Farm Frites

Our application procedure

Would you like to work at Farm Frites? Then we look forward to receiving your application! That is how it works:

Welcome in our world...

Since 1971, we grow the tastiest potatoes. We are committed to nature, proud of our farmers' heritage. Farm Frites is pure, authentic, passionate; together with our growers we are working around the clock to make a difference. Straight from the fields, our potatoes are carefully taken care of and processed into fries. That farmland is our foundation. It is invaluable to Farm Frites!  And so are the more than 1,500 employees that work for Farm Frites, all over the world. That's why we do everything we do in the most sustainable way and respect people and planet. Where quality comes first ... and taste! You can see it and you can taste it.
Worldwide, more and more people enjoy fries. Not only in the Western world, but also increasingly in Asia and Latin America. We have contributed to this growth. And we continue to do so.  It's very simple: We want to make the tastiest fries.

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