Are you the new Sales Manager of Farm Frites, with great entrepreneurial and commercial skills and a passion for foodservice and would you like to work for a fast-growing international family business in the agri-food industry, then read on!

We are looking for a:

Area Sales Manager South Asia*

Full-time / Based in Bangkok

Farm Frites is continuously working to expand its global position in the food service market. To help realise our growth ambitions, we are looking for an experienced and motivated Area Sales Manager South Asia (, who is also covering some of the smaller destinations like Sri Lanka and Brunei.

*) The Sales Manager will cover the following countries: Thailand, Laos, Vietnam, Cambodia, Malaysia, Singapore.

Your role

In this role you, together with your team (3FTE’s) will be focussing on expanding our brand position and market share in primarily the foodservice segment. You will be responsible for the Sales & Account Plans and its execution, incl. distributors management and development of our position at targeted end-user key accounts.

Building a high market reputation and valued customer relationships are key for your success. You draft offers, lead negotiations and close deals. To maintain smooth business relationships, you monitor and advice on volume / demand developments, assures smooth operational transactions (order to cash) and provide proper after sales service. You collect market and customer insights and work closely together with Trade Marketing, Commercial Finance, Demand Planning and Customer Service to realize your goals.

Your team

You will head 2 Key Account / Country Sales Managers and a Sales Assistant. You lead by example, assure that KPI’s are clear and the team is empowered to drive maximal results. Building a highly engaged sales team, which is well recognized by its customers and in which everyone is aligned and engaged is our aim.  

You will be part of our APAC Sales Team and will report to the Commercial Director APMEA (Thailand based). Together with your colleagues you will be contributing to and working in a pleasant, dynamic and welcoming international environment.

Education and skills

• University degree with a major in Commerce, Marketing or Business Administration.
• At least 8-10 years of sales experience, preferably in FMCG or – better – within the FoodService Industry.
• Building foodservice brands and distributors management should be known to you.
• Passion for food and a good developed, international foodservice network in the mentioned countries is welcomed.
• Has experience to manage a small team.
• Positive, pro-active, and result-driven, can do / hands-on attitude. A high performing individual with a high integrity, taking ownership and responsibility that is willing to make the extra mile.
• Good command of the English and Thai (Bahasa and Chinese an extra plus) and highly developed communication skills.
• Prepared to travel.

Are you a Farm Friter? Then you will recognize yourself in the following:

• You have a can-do mentality and you keep the customer in mind in everything you do. You prefer a no-nonsense environment and make down-to-earth decisions.
• You are involved with and feel responsible for the growth of Farm Frites and you love working together with colleagues to achieve the best results. Open and direct communication is a must.
• You are creative, able to switch direction quickly and don’t mind a change of plans in response to an opportunity arising. We are entrepreneurial and want to keep this spirit!
• You are result-driven and always looking for things that you can improve upon.
• You are passionate, enthusiastic and knowledgeable about your area of expertise and are well-informed about this field. You are proud of these qualities and can use them to make an impact!

What we offer you

Because Farm Frites is growing rapidly, it is a challenging and dynamic company in which to work for. We offer our employees the opportunity to develop their individual talents and skills, so that they can achieve their personal and business goals. Sustainability is also a high priority for us, and we offer our employees a good salary and fringe benefits. If you’d like to be part of this rapidly growing international enterprise, then seize this opportunity to apply!

How to apply

You can apply via the link on the website https://www.werkenbijfarmfrites.com/vacatures including a CV and cover letter with your application. For more information, feel free to send an e-mail to our Recruitment Team at Recruitment@Farmfrites.com